I work at Cloudflare. The blog is a firehose. I’m an audio learner.
I read on a screen all day. I’d rather not read in the morning before work starts. I’d much rather throw on headphones, walk the dog, and have someone tell me what shipped overnight in a way that actually sticks.
So I built that for myself. Then a few of my SE coworkers asked for it. Then I turned it into a product.
#The Cloudflare blog, in five to seven minutes
Every new post on blog.cloudflare.com gets pulled in, turned into a short conversational episode, and dropped into a podcast feed. Two AI hosts walk through it: Juniper (the journalist, asking the questions a customer would actually ask) and Mark (the founder, explaining what shipped and why anyone should care). About 5 to 7 minutes per post. I listen on the morning walk, before I open Slack.
That’s the whole thing. It’s not magic. It’s a small piece of plumbing - a script that pulls the source RSS, a generation pass that turns each post into a host-and-guest dialogue, and ElevenLabs voices reading it back. But the difference between staring at twenty unread posts on a Monday and actually internalizing them is enormous.
#Subscribe to it
The feed is public:
RSS: https://api.blogcast.io/api/feed/source/blog.cloudflare.com.xml
How to add it in your podcast app of choice:
- Overcast - tap the
+icon (top right) → Add URL → paste the link above - Apple Podcasts - File → “Follow a Show by URL…” → paste the link
- Pocket Casts - top-right magnifying glass → paste the URL into search
- Spotify doesn’t let third parties add custom RSS yet (their loss). Use one of the above.
It’s free. I’m not monetizing it. I just want it to work, and I want feedback.
#The genesis of Blogcast.io
This experiment is what became Blogcast.io. The product has since grown a lot - voice cloning, custom personalities, full feed subscriptions for RSS / YouTube / Reddit, paper-trading hosts, the whole bit - but the seed was this: “I can’t keep up with the Cloudflare blog and I want to.”
If you have a blog, newsletter, or YouTube channel you wish was a podcast, you can do the same thing in Blogcast in about five minutes. Pick a source. Pick voices. You get an RSS feed. Build your own version of this for whatever firehose you’re trying to keep up with.
#Tell me how it sounds
The voices are good. The script generation is decent. The pacing still drifts on long posts. Some “joke” beats land, some don’t. If you subscribe and listen to a few episodes, hit me up and tell me where it works and where it doesn’t.
Especially if you’re a Cloudflare customer or coworker - your ear is the one I most want feedback from.
Let’s go!